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Garuda Football Hub – Soccer Team Experience for Indonesia

Garuda Football Hub – Soccer Team Experience for Indonesia

UX Design

UX Design

May — 2025

May — 2025

Background

Background

Football is deeply embedded in Indonesian culture. From U17 prospects to senior World Cup qualifiers, national team matches capture massive national attention. However, coverage is often fragmented across apps or news sources.

To unify and elevate this passion, we designed the Garuda Football Hub – a dedicated tab within Glance that showcases Indonesia's U17, U19, and senior national teams across international fixtures.

Football is deeply embedded in Indonesian culture. From U17 prospects to senior World Cup qualifiers, national team matches capture massive national attention. However, coverage is often fragmented across apps or news sources.

To unify and elevate this passion, we designed the Garuda Football Hub – a dedicated tab within Glance that showcases Indonesia's U17, U19, and senior national teams across international fixtures.

Design Strategy

Design Strategy

Project Goal

Project Goal

Build a dedicated, scalable experience for Indonesian football fans to:

  • Follow the U17, U19, and senior national team in tournaments like World Cup qualifiers, AFC championships, etc.

  • Access live scores, videos, key moments, player profiles, and tournament schedules.

  • Receive localized push notifications and engage with interactive features (polls, reactions).

  • This structure will also serve as a template to build national team hubs for other countries (e.g., India cricket, Brazil football)

UX Strategy & Design Decisions

UX Strategy & Design Decisions

  • Tabbed layout to support segmentation by team level (U17, U19, Senior)

  • Vertical scroll optimized for match-day consumption: score → highlight → commentary → fan reactions

  • Flag & iconography to enhance national pride and visual identity

  • User opt-in alerts to boost real-time engagement during international fixtures

Impact Goals

Impact Goals

  • Position Glance as the go-to football hub for Indonesian fans

  • Significantly increase match-day engagement, session length, and video plays

  • Set a template structure to roll out national team hubs for other sports & regions

Architecture

Architecture

Prototype

Prototype

Video Playing

Video Playing

Video Playing

Video Playing

Video Playing

Video Playing

Design

Design

Next Steps

Next Steps

  • Roll out to Indonesia only for controlled testing

  • Extend coverage to include youth tournaments, training camps, and post-match analysis

  • Expand template for other regions starting with Brazil Football, India Cricket, Philippines Basketball

  • Partner with federations for exclusive content access

Let's get to know each other.

Let's get to know each other.

Let's get to know each other.

72044 03231

72044 03231

rakeshbg555@gmail.com

rakeshbg555@gmail.com

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