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SERVICES
Brand Strategy
Brand Identity
MY ROLL
Senior Graphic Designer
INDUSTRY
Sports Nutrition
DURATION
2 Weeks (2026)
DESCRIPTION
Stryke Performance is a premium sports nutrition brand. I designed a bold, modern logo that reflects strength, speed, and peak athletic performance.
To inspire athletes to unlock their highest potential by delivering a bold performance brand built on strength, resilience, and continuous progress.
To create a modern visual identity that reflects confidence, movement, and high-performance, empowering athletes to train harder, recover smarter, and perform better.
18–40 Years
Fitness Enthusiasts
Professional Athletes
Gym Goers
Runners
CrossFit Community
Bold
Energetic
Modern
Confident
Minimal
Performance-Driven
Relentless Progress
Every workout is an opportunity to improve. Stryke encourages athletes to push beyond yesterday's limits through consistency and discipline.
Peak Performance
Built for individuals who demand more from themselves, the brand stands for strength, endurance, and high-performance without compromise.
Confidence
From training to competition, Stryke empowers athletes with the mindset to perform at their best under any condition.
Simplicity
Clear messaging, clean design, and purposeful branding ensure that every touchpoint remains focused and impactful.
The Stryke Performance identity is inspired by the energy, speed, and resilience of modern athletes.
At its core, the custom "S" symbol combines bold geometric forms with a sharp lightning-shaped negative space, creating a visual representation of movement and explosive power. The symbol is designed to communicate continuous momentum, making it instantly recognizable across packaging, apparel, and digital platforms.
Minimal yet distinctive, the identity reflects the mindset of athletes who never stop striving for better performance.
Energy
Speed
Strength
Progress
Precision
